As more and more people join the ranks of millions on social media as daily active users – practically one person joins every ten seconds – more and more original content is hitting the platforms. When niche current events happen that affect the masses, such as the death of a celebrity or movements by mother […]
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By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]
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Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]
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So perhaps you’ve already read, reviewed and practiced our latest guide: How to Shoot Better Content with Your Smartphone. This means you are well on your way to making better content – and without the need of a costly production crew! You owe yourself a pat on the back. In this newest guide below you […]
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How to use your smartphone camera? Just point and shoot! Sounds easy, right? Shooting photo and video with your smartphone is a seemingly simple task, but in reality there are so many variables to consider before you press “record”. It may seem nuanced, but with a little practice you will start to remember these steps […]
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Short-form content: our buzzphrase of 2018. We can’t stop talking about it, but perhaps it’s because the proof is in the pudding: when YouTube cut 30-second unskippable ads down to 6-second bumper ads this year, it was inevitable that short-form would soon take over all of the social feeds. Brands are hesitant to jump on the […]
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