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The Gillette Ad: Visuals Changing the Conversation in 2019

by Chloe Mae | January 16, 2019 | 0

Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]

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How to Shoot Better Content with Your Smartphone, Part 2

by Chloe Mae | January 10, 2019 | 0

So perhaps you’ve already read, reviewed and practiced our latest guide: How to Shoot Better Content with Your Smartphone. This means you are well on your way to making better content – and without the need of a costly production crew! You owe yourself a pat on the back. In this newest guide below you […]

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How to shoot better content with your Smartphone

by Chloe Mae | January 3, 2019 | 0

How to use your smartphone camera? Just point and shoot! Sounds easy, right? Shooting photo and video with your smartphone is a seemingly simple task, but in reality there are so many variables to consider before you press “record”. It may seem nuanced, but with a little practice you will start to remember these steps […]

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From the “Big Idea” to the “Direct Idea”

by admin | December 21, 2018 | 0

Short-form content: our buzzphrase of 2018. We can’t stop talking about it, but perhaps it’s because the proof is in the pudding: when YouTube cut 30-second unskippable ads down to 6-second bumper ads this year, it was inevitable that short-form would soon take over all of the social feeds.  Brands are hesitant to jump on the […]

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Rightworthy: Master the Holiday Group Photo

by Chloe Mae | November 21, 2018 | 0

Happy (almost) Thanksgiving! It’s safe to say the holiday season has begun. The holidays are a time for feasting, fun, family, and PHOTOS. We take an estimated 20% more photos during the holiday season, but chances are we are still thoughtlessly snapping away, as if we have unlimited space in an iCloud library bigger than the galaxy. I know […]

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Optimizing Online Video: From Production to Promotion

by Chloe Mae | September 21, 2018 | 0

So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]

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