Awards season is coming, and this year the Oscars are entering the arena with…out giving airtime to some of the most important technical awards, including Director of Cinematography and Film Editing. OK…and? While the average viewer might not care so hard, this news has shaken up the industry in unprecedented ways. President of the Academy […]
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As more and more people join the ranks of millions on social media as daily active users – practically one person joins every ten seconds – more and more original content is hitting the platforms. When niche current events happen that affect the masses, such as the death of a celebrity or movements by mother […]
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By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]
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Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Sightworthy_Inc to answer these questions and more. Whether you’re new to the gram or OG, […]
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There’s been a rustling in the dating world by the likes of dating apps like Tinder, Grindr, Bumble, etc. But what makes these apps significantly different from past ways, like talking to some cute guy/girl you just met on the street? One answer could be the way that popular culture is immersed in […]
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Is Snapchat the future of video? They are definitely paving the way for new consumption tactics – and it doesn’t look like they’re going away anytime soon. Can’t argue numbers – more is more! Snapchat has over 150 million daily users, and more than 10 billion video views daily. Facebook and Instagram are only […]
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