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The Oscars Made an Oopsie

by Chloe Mae | February 14, 2019 | 0

Awards season is coming, and this year the Oscars are entering the arena with…out giving airtime to some of the most important technical awards, including Director of Cinematography and Film Editing. OK…and? While the average viewer might not care so hard, this news has shaken up the industry in unprecedented ways. President of the Academy […]

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Vortex Gone Viral: 4 ways you can capitalize on hyper-relevance

by Chloe Mae | January 31, 2019 | 0

As more and more people join the ranks of millions on social media as daily active users – practically one person joins every ten seconds – more and more original content is hitting the platforms. When niche current events happen that affect the masses, such as the death of a celebrity or movements by mother […]

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Marie Kondo Your Content Marketing

by Chloe Mae | January 24, 2019 | 0

By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]

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The Gillette Ad: Visuals Changing the Conversation in 2019

by Chloe Mae | January 16, 2019 | 0

Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]

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How to Shoot Better Content with Your Smartphone, Part 2

by Chloe Mae | January 10, 2019 | 0

So perhaps you’ve already read, reviewed and practiced our latest guide: How to Shoot Better Content with Your Smartphone. This means you are well on your way to making better content – and without the need of a costly production crew! You owe yourself a pat on the back. In this newest guide below you […]

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How to shoot better content with your Smartphone

by Chloe Mae | January 3, 2019 | 0

How to use your smartphone camera? Just point and shoot! Sounds easy, right? Shooting photo and video with your smartphone is a seemingly simple task, but in reality there are so many variables to consider before you press “record”. It may seem nuanced, but with a little practice you will start to remember these steps […]

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