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Social Video 101: Get Consumed By the Consumer

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]



Video Marketing: How Short is Too Long

    Have you ever wondered why social video ads seem to be all over the place? Some are over three minutes long, some are less than six seconds. Many of these social videos garnish thousands, even millions of views! So what makes a viral video so popular? The answer is great storytelling. A great […]



Mercedes Benz – Capitalizing on Athletic Moments in <24 Hours

Enter Mercedes Benz, the brand that created the first automobile. They have established themselves as one of the world’s leading luxury carmakers, after successfully running their business for 130 years. But sometimes, even the best automakers need a new paint job in order to attract new markets. In Mercedes case, they wanted to show their […]



When Talking Pride, Authenticity Takes the Cake

Pride Month is all about expressing individuality, being proud of who you are and living your truth. There are so many mediums you can use to express yourself, so of course, we at Sightworthy took to video! Living my Truth as a Proud Bisexual Woman To celebrate pride month, our very own Chloe wanted to share […]