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Rightworthy: Master the Holiday Group Photo

by Chloe Mae | November 21, 2018 | 0

Happy (almost) Thanksgiving! It’s safe to say the holiday season has begun. The holidays are a time for feasting, fun, family, and PHOTOS. We take an estimated 20% more photos during the holiday season, but chances are we are still thoughtlessly snapping away, as if we have unlimited space in an iCloud library bigger than the galaxy. I know […]

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Optimizing Online Video: From Production to Promotion

by Chloe Mae | September 21, 2018 | 0

So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]

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How to Make Online Video Millennials will Love

by Aneri Shah | September 11, 2018 | 0

Millennials. Aka The Harry Potter Generation. Aka The Social Generation. The generation, according to a PEW research study from 2016, born between 1981 and 1996. This was the age of Nirvana and The first IBM-PC. They were born in the age of the internet, and are a technologically literate generation in a way that the […]

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How To Make Reactive Video Ads about Trending News

by Adam Chou | August 28, 2018 | 0

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]

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Marketing: The Lifeblood of Successful Organizations

by Jaime Ellis | June 17, 2017 | 0

(photo from One of the opening sessions of the 2017 Cannes Lions Festival of Creativity –  The Economics of Creativity, presented by McKinsey & Company’s Jason Heller – set the bar high for our expectations of the rest of the week. This session was fruitful in getting the audience in the right mindset for […]

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Pop Culture’s Talking Heads & Silent Mannequins

by admin | December 6, 2016 | 0

Hey, boo. How are you feeling? You ok? November was a crazy month for culture, huh? Don’t let the state of the union mess with your head though. We need to keep moving forward and focusing on progress. Plus, we have a new stupid photo meme – it’s kinda like planking in that you have […]

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