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The Oscars Made an Oopsie

by Chloe Mae | February 14, 2019 | 0

Awards season is coming, and this year the Oscars are entering the arena with…out giving airtime to some of the most important technical awards, including Director of Cinematography and Film Editing. OK…and? While the average viewer might not care so hard, this news has shaken up the industry in unprecedented ways. President of the Academy […]

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Vortex Gone Viral: 4 ways you can capitalize on hyper-relevance

by Chloe Mae | January 31, 2019 | 0

As more and more people join the ranks of millions on social media as daily active users – practically one person joins every ten seconds – more and more original content is hitting the platforms. When niche current events happen that affect the masses, such as the death of a celebrity or movements by mother […]

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Marie Kondo Your Content Marketing

by Chloe Mae | January 24, 2019 | 0

By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]

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The Gillette Ad: Visuals Changing the Conversation in 2019

by Chloe Mae | January 16, 2019 | 0

Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]

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From the “Big Idea” to the “Direct Idea”

by admin | December 21, 2018 | 0

Short-form content: our buzzphrase of 2018. We can’t stop talking about it, but perhaps it’s because the proof is in the pudding: when YouTube cut 30-second unskippable ads down to 6-second bumper ads this year, it was inevitable that short-form would soon take over all of the social feeds.  Brands are hesitant to jump on the […]

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Rightworthy: Master the Holiday Group Photo

by Chloe Mae | November 21, 2018 | 0

Happy (almost) Thanksgiving! It’s safe to say the holiday season has begun. The holidays are a time for feasting, fun, family, and PHOTOS. We take an estimated 20% more photos during the holiday season, but chances are we are still thoughtlessly snapping away, as if we have unlimited space in an iCloud library bigger than the galaxy. I know […]

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