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What is “agile video creation” and what does it involve?

by James Frankel | September 18, 2019 | 0

The world agile gets thrown around a lot. Usually by startups, investors, authors, and technical teams at big organizations. But as the methodology becomes more mainstream and people increasingly discuss “agile marketing,” few have really made it clear how this applies to video marketing. The best way to explain agile: an approach where data is […]

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Winning video marketing with frequent test-and-learn campaigns

by James Frankel | August 26, 2019 | 1

Note: This is intended to be a quick summary. If you are looking for a more detailed outline or personalized guidance, feel free to get in touch with me at james@sightworthy.com. The age of broadcast television was a special time. This was before “binge watching” was a thing. Words like “on-demand” meant you could purchase […]

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The Disadvantages of YouTube as a Video Destination for Lead Generation

by James Frankel | August 21, 2019 | 3

Note: This is intended to be a quick summary. If you are looking for a more detailed outline or personalized guidance, feel free to get in touch with me at james@sightworthy.com. When considering the right place to keep you videos — especially as a destination for your viewers — YouTube often comes up as the […]

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How to Drive Lead Flow with Video

by James Frankel | August 20, 2019 | 2

Many marketers know that it’s time for video. In fact, it’s overdue. But that doesn’t seem to change that fact that video seems confusing and resource-intensive. If you’re reading this, there’s a good chance that you immediately start to get a headache when you start to think about your company’s video creation process.

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The Oscars Made an Oopsie

by Chloe Mae | February 14, 2019 | 0

Awards season is coming, and this year the Oscars are entering the arena with…out giving airtime to some of the most important technical awards, including Director of Cinematography and Film Editing. OK…and? While the average viewer might not care so hard, this news has shaken up the industry in unprecedented ways. President of the Academy […]

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Vortex Gone Viral: 4 ways you can capitalize on hyper-relevance

by Chloe Mae | January 31, 2019 | 0

As more and more people join the ranks of millions on social media as daily active users – practically one person joins every ten seconds – more and more original content is hitting the platforms. When niche current events happen that affect the masses, such as the death of a celebrity or movements by mother […]

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