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How to Make Online Video Millennials will Love

by Aneri Shah | September 11, 2018 | 0

Millennials. Aka The Harry Potter Generation. Aka The Social Generation. The generation, according to a PEW research study from 2016, born between 1981 and 1996. This was the age of Nirvana and The first IBM-PC. They were born in the age of the internet, and are a technologically literate generation in a way that the […]

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#Rightworthy: 30 Years of Just Doing It

by Chloe Mae | September 7, 2018 | 0

Daaaaaamn, Nike. You just did it. Chloe here, back with another #Rightworthy post! ICYMI, Nike disrupted the internet on Sept. 3rd unveiling the newest face of “Just Do It”, Colin Kaepernick, to celebrate the slogan’s 30-year tenure. One thing I think we can all agree with is, hard work requires sacrifice, requires focus, and most of all […]

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#Rightworthy: 5 Reasons Why Nike’s Serena Ad Rules Them All

by Chloe Mae | September 6, 2018 | 1

Let’s talk about ads, baby.  Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]

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How To Make Reactive Video Ads about Trending News

by Adam Chou | August 28, 2018 | 0

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]

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Social Video 101: Get Consumed By the Consumer

by Adam Chou | August 16, 2018 | 0

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]

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Marketing on IGTV: The Rules for Engagement

by Aneri Shah | August 7, 2018 | 0

  Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Sightworthy_Inc to answer these questions and more. Whether you’re new to the gram or OG, […]

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