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Optimizing Online Video: From Production to Promotion

So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]



How To Make Reactive Video Ads about Trending News

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]



Social Video 101: Get Consumed By the Consumer

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]



Marketing on IGTV: The Rules for Engagement

  Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Sightworthy_Inc to answer these questions and more. Whether you’re new to the gram or OG, […]



Video Marketing: How Short is Too Long

    Have you ever wondered why social video ads seem to be all over the place? Some are over three minutes long, some are less than six seconds. Many of these social videos garnish thousands, even millions of views! So what makes a viral video so popular? The answer is great storytelling. A great […]