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Marie Kondo Your Content Marketing

By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]



How to Shoot Better Content with Your Smartphone, Part 2

So perhaps you’ve already read, reviewed and practiced our latest guide: How to Shoot Better Content with Your Smartphone. This means you are well on your way to making better content – and without the need of a costly production crew! You owe yourself a pat on the back. In this newest guide below you […]



How to shoot better content with your Smartphone

How to use your smartphone camera? Just point and shoot! Sounds easy, right? Shooting photo and video with your smartphone is a seemingly simple task, but in reality there are so many variables to consider before you press “record”. It may seem nuanced, but with a little practice you will start to remember these steps […]



Social Video 101: Get Consumed By the Consumer

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]