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#Rightworthy: 5 Reasons Why Nike’s Serena Ad Rules Them All

Let’s talk about ads, baby.  Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]



How To Make Reactive Video Ads about Trending News

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]



Marketing on IGTV: The Rules for Engagement

  Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Sightworthy_Inc to answer these questions and more. Whether you’re new to the gram or OG, […]



Video Marketing: How Short is Too Long

    Have you ever wondered why social video ads seem to be all over the place? Some are over three minutes long, some are less than six seconds. Many of these social videos garnish thousands, even millions of views! So what makes a viral video so popular? The answer is great storytelling. A great […]