So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]
Millennials. Aka The Harry Potter Generation. Aka The Social Generation. The generation, according to a PEW research study from 2016, born between 1981 and 1996. This was the age of Nirvana and The first IBM-PC. They were born in the age of the internet, and are a technologically literate generation in a way that the […]
Let’s talk about ads, baby. Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]
For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]
Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Sightworthy_Inc to answer these questions and more. Whether you’re new to the gram or OG, […]
