By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]
Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]
So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]
Millennials. Aka The Harry Potter Generation. Aka The Social Generation. The generation, according to a PEW research study from 2016, born between 1981 and 1996. This was the age of Nirvana and The first IBM-PC. They were born in the age of the internet, and are a technologically literate generation in a way that the […]
For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]
