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The Gillette Ad: Visuals Changing the Conversation in 2019

Remember last year when Nike celebrated 30 years of “Just Do It” with some kickass ad campaigns, like their Serena masterpiece? It’s no surprise the Kaepernick campaign crowned Nike as Ad Age’s Marketer of the Year; within 72 hours of launching the ad, Nike’s brand was mentioned more than 5.2 million times on social media. […]

#Rightworthy: 5 Reasons Why Nike’s Serena Ad Rules Them All

Let’s talk about ads, baby.  Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]

When Talking Pride, Authenticity Takes the Cake

Pride Month is all about expressing individuality, being proud of who you are and living your truth. There are so many mediums you can use to express yourself, so of course, we at Sightworthy took to video! Living my Truth as a Proud Bisexual Woman To celebrate pride month, our very own Chloe wanted to share […]