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#Rightworthy: 30 Years of Just Doing It

by Chloe Mae | September 7, 2018 | 0

Daaaaaamn, Nike. You just did it. Chloe here, back with another #Rightworthy post! ICYMI, Nike disrupted the internet on Sept. 3rd unveiling the newest face of “Just Do It”, Colin Kaepernick, to celebrate the slogan’s 30-year tenure. One thing I think we can all agree with is, hard work requires sacrifice, requires focus, and most of all […]

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How To Make Reactive Video Ads about Trending News

by Adam Chou | August 28, 2018 | 0

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]

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Social Video 101: Get Consumed By the Consumer

by Adam Chou | August 16, 2018 | 0

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]

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Video Marketing: How Short is Too Long

by Adam Chou | August 2, 2018 | 0

    Have you ever wondered why social video ads seem to be all over the place? Some are over three minutes long, some are less than six seconds. Many of these social videos garnish thousands, even millions of views! So what makes a viral video so popular? The answer is great storytelling. A great […]

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Pup-Peroni – How Do I Make Bacon Sizzle In 9 Seconds or Less?

by Adam Chou | July 4, 2018 | 1

  Its a fact: dogs love dog food. And people love dogs loving food on social.  Did you know, there are agencies that specialize in promoting solely dog influencers?! More on that later…   For marketers in the pet and food industry, especially bigger brands with slower production cycles, its hard to create content at the […]

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Mercedes Benz – Capitalizing on Athletic Moments in <24 Hours

by Adam Chou | June 30, 2018 | 0

Enter Mercedes Benz, the brand that created the first automobile. They have established themselves as one of the world’s leading luxury carmakers, after successfully running their business for 130 years. But sometimes, even the best automakers need a new paint job in order to attract new markets. In Mercedes case, they wanted to show their […]

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