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Marie Kondo Your Content Marketing

by Chloe Mae | January 24, 2019 | 0

By now you’ve heard about Marie Kondo, whether you were already a fan of her book, or just learned of her on Netflix. Kondo’s self-titled approach to organization and de-cluttering, the KonMari Method™, encourages the individual to tidy items by category instead of room-by-room. Imagine tackling an entire genre of content, instead of just tidying […]

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How to Shoot Better Content with Your Smartphone, Part 2

by Chloe Mae | January 10, 2019 | 0

So perhaps you’ve already read, reviewed and practiced our latest guide: How to Shoot Better Content with Your Smartphone. This means you are well on your way to making better content – and without the need of a costly production crew! You owe yourself a pat on the back. In this newest guide below you […]

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How to shoot better content with your Smartphone

by Chloe Mae | January 3, 2019 | 0

How to use your smartphone camera? Just point and shoot! Sounds easy, right? Shooting photo and video with your smartphone is a seemingly simple task, but in reality there are so many variables to consider before you press “record”. It may seem nuanced, but with a little practice you will start to remember these steps […]

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From the “Big Idea” to the “Direct Idea”

by admin | December 21, 2018 | 0

Short-form content: our buzzphrase of 2018. We can’t stop talking about it, but perhaps it’s because the proof is in the pudding: when YouTube cut 30-second unskippable ads down to 6-second bumper ads this year, it was inevitable that short-form would soon take over all of the social feeds.  Brands are hesitant to jump on the […]

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#Rightworthy: 30 Years of Just Doing It

by Chloe Mae | September 7, 2018 | 0

Daaaaaamn, Nike. You just did it. Chloe here, back with another #Rightworthy post! ICYMI, Nike disrupted the internet on Sept. 3rd unveiling the newest face of “Just Do It”, Colin Kaepernick, to celebrate the slogan’s 30-year tenure. One thing I think we can all agree with is, hard work requires sacrifice, requires focus, and most of all […]

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#Rightworthy: 5 Reasons Why Nike’s Serena Ad Rules Them All

by Chloe Mae | September 6, 2018 | 1

Let’s talk about ads, baby.  Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]

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