Let’s face it. TikTok is intimidating for brands and agencies because it’s subversive, it’s creator-led, it’s fun, and the hard sell just doesn’t work. As a creative TikTok partner, we have a lot of experience seeing what works and what doesn’t. Below are some coveted tips – you’re welcome. 1. Short and Sweet This is […]
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The world agile gets thrown around a lot. Usually by startups, investors, authors, and technical teams at big organizations. But as the methodology becomes more mainstream and people increasingly discuss “agile marketing,” few have really made it clear how this applies to video marketing. The best way to explain agile: an approach where data is […]
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Note: This is intended to be a quick summary. If you are looking for a more detailed outline or personalized guidance, feel free to get in touch with me at james@sightworthy.com. The age of broadcast television was a special time. This was before “binge watching” was a thing. Words like “on-demand” meant you could purchase […]
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Note: This is intended to be a quick summary. If you are looking for a more detailed outline or personalized guidance, feel free to get in touch with me at james@sightworthy.com. When considering the right place to keep you videos — especially as a destination for your viewers — YouTube often comes up as the […]
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Many marketers know that it’s time for video. In fact, it’s overdue. But that doesn’t seem to change that fact that video seems confusing and resource-intensive. If you’re reading this, there’s a good chance that you immediately start to get a headache when you start to think about your company’s video creation process.
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Awards season is coming, and this year the Oscars are entering the arena with…out giving airtime to some of the most important technical awards, including Director of Cinematography and Film Editing. OK…and? While the average viewer might not care so hard, this news has shaken up the industry in unprecedented ways. President of the Academy […]
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