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Dating in the 21st Century: Generation Z edition

by admin | July 13, 2018 | 0

There’s been a rustling in the dating world by the likes of dating apps like Tinder, Grindr, Bumble, etc. But what makes these apps significantly different from past ways, like talking to some cute guy/girl you just met on the street? One answer could be the way that popular culture is immersed with their smartphones, […]

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Success Stories: Mercedes Benz – Capitalizing on Athletic Moments in <24 Hours

by admin | June 30, 2018 | 0

Enter Mercedes Benz, the brand that created the first automobile. They have established themselves as one of the world’s leading luxury carmakers, after successfully running their business for 130 years. But sometimes, even the best automakers need a new paint job in order to attract new markets. In Mercedes case, they wanted to show their […]

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Success Stories: Sotheby’s Art Institute – Reach Millions of Millennials on Social

by admin | June 26, 2018 | 0

With the diffusement of Art becoming ever-present in mainstream media, the Sotheby’s Art Institute, an online and in-person masters-of-art program, wanted to bring their message online, but they were having trouble bringing younger audiences to their website. How does one talk about Art? The proper way to express it is in concept: for Art is […]

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When Talking Pride, Authenticity Takes the Cake

by admin | June 22, 2018 | 0

Pride Month is all about expressing individuality, being proud of who you are and living your truth. There are so many mediums you can use to express yourself, so of course, we at Sightworthy took to video! Living my Truth as a Proud Bisexual Woman To celebrate pride month, our very own Chloe wanted to share […]

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Success Stories: EV-Box – Making Social Ads That Feel Electric

by admin | June 22, 2018 | 0

The 21st century has been quite the era of innovation in the automotive industry, with electric and fuel-efficient cars dominating current markets. With consumers thinking about conservation both personally and environmentally, EV-Box found the need to position themselves as leaders in the sustainability debate through strategic video solutions and industry-specific news. EV-Box came to Sightworthy […]

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How to #Rightworthy: Using your smartphone’s camera effectively.

by admin | May 24, 2018 | 0

  How to #Rightworthy #Rightworthy is a series of tips about getting social video right, from your local A/V Club president, Chloe This actually happened to one of our customers in the Engineering industry: “We paid $20K for a video crew for our conference, but the video that ended up going viral was one of our […]

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