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Social Video 101: Get Consumed By the Consumer

by Adam Chou | August 16, 2018 | 0

  For many indoctrinated by corporate culture in big city life, the daily ride to work is generally occupied by social media, whether it be messaging, browsing, and entertaining ourselves on social media platforms like Facebook, Instagram, and Twitter – our guilty pleasures. Hi, its Adam, the resident Summer Intern here at Sightworthy. Here, I’ll […]

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Marketing on IGTV: The Rules for Engagement

by Aneri Shah | August 7, 2018 | 0

  Instagram hits 1 billion users and introduces IGTV, a consumer-driven TV app. Does it further divide those on social and those that aren’t? Seal our vertical video fate? Drive site engagement or sales? We recently posted on our IGTV at @Go.Sightworthy to answer these questions and more. Whether you’re new to the gram or OG, […]

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Video Marketing: How Short is Too Long

by Adam Chou | August 2, 2018 | 0

    Have you ever wondered why social video ads seem to be all over the place? Some are over three minutes long, some are less than six seconds. Many of these social videos garnish thousands, even millions of views! So what makes a viral video so popular? The answer is great storytelling. A great […]

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Tinder for Dating: Problem or Solution?

by Adam Chou | July 13, 2018 | 0

  There’s been a rustling in the dating world by the likes of dating apps like Tinder, Grindr, Bumble, etc. But what makes these apps significantly different from past ways, like talking to some cute guy/girl you just met on the street?   One answer could be the way that popular culture is immersed in […]

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Pup-Peroni – How Do I Make Bacon Sizzle In 9 Seconds or Less?

by Adam Chou | July 4, 2018 | 1

  Its a fact: dogs love dog food. And people love dogs loving food on social.  Did you know, there are agencies that specialize in promoting solely dog influencers?! More on that later…   For marketers in the pet and food industry, especially bigger brands with slower production cycles, its hard to create content at the […]

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Mercedes Benz – Capitalizing on Athletic Moments in <24 Hours

by Adam Chou | June 30, 2018 | 0

Enter Mercedes Benz, the brand that created the first automobile. They have established themselves as one of the world’s leading luxury carmakers, after successfully running their business for 130 years. But sometimes, even the best automakers need a new paint job in order to attract new markets. In Mercedes case, they wanted to show their […]

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