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Rightworthy: Master the Holiday Group Photo

by Chloe Mae | November 21, 2018 | 0

Happy (almost) Thanksgiving! It’s safe to say the holiday season has begun. The holidays are a time for feasting, fun, family, and PHOTOS. We take an estimated 20% more photos during the holiday season, but chances are we are still thoughtlessly snapping away, as if we have unlimited space in an iCloud library bigger than the galaxy. I know […]

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Optimizing Online Video: From Production to Promotion

by Chloe Mae | September 21, 2018 | 0

So Naomi Osaka won the US Open 30 minutes ago and you want to make a branded online video promoting her win. You chat up your friends here at Sightworthy and we send back the final produced 10 second, optimized for social video within 3 hours. Now what? What channels should you post across, and […]

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How to Make Online Video Millennials will Love

by Aneri Shah | September 11, 2018 | 0

Millennials. Aka The Harry Potter Generation. Aka The Social Generation. The generation, according to a PEW research study from 2016, born between 1981 and 1996. This was the age of Nirvana and The first IBM-PC. They were born in the age of the internet, and are a technologically literate generation in a way that the […]

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#Rightworthy: 30 Years of Just Doing It

by Chloe Mae | September 7, 2018 | 0

Daaaaaamn, Nike. You just did it. Chloe here, back with another #Rightworthy post! ICYMI, Nike disrupted the internet on Sept. 3rd unveiling the newest face of “Just Do It”, Colin Kaepernick, to celebrate the slogan’s 30-year tenure. One thing I think we can all agree with is, hard work requires sacrifice, requires focus, and most of all […]

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#Rightworthy: 5 Reasons Why Nike’s Serena Ad Rules Them All

by Chloe Mae | September 6, 2018 | 1

Let’s talk about ads, baby.  Let’s talk about real sto-ries. Let’s talk about all the good things, and the bad things that may be. Tell me you’ve seen the latest Nike ad. ICYMI, you’ve been served (yes, pun absolutely intended): here it is on youtube in wide format, and on instagram in vertical format (take note – they repurposed […]

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How To Make Reactive Video Ads about Trending News

by Adam Chou | August 28, 2018 | 0

Today’s marketer needs to be on top of the news. They need to stay relevant, reactive, and adaptable to ever-changing consumer preference, trend or mood of the month (and minute). Marketer’s read the news to keep up with what’s going down – to avoid faux pas or use it as a muse. Not only do […]

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